4 Ways to Know (and Live) Your Purpose

Tony Hsieh (Zappos), John Assaraf (from the movie The Secret, and author of The Answer), Guy Kawasaki (Apple), Sir Richard Branson (Virgin) and even George W. Bush (need I elaborate?). All of their messages were very educational and insightful, but there is one in particular I want to share with you.

(a marketing firm) and CEO of The Purpose Institute. This was timely given my recent blog on core purpose. His story was about the power of focusing on your purpose.

Roy has worked with Herb Kelleher (former CEO and Chairman) of Southwest Airlines for decades now, and over the years has helped to support their purpose around freedom of the airways.

Roy showed this video called Hallelujah to help us understand what purpose feels like:

He said when you have these 4 things you will know purpose.

1) You have to know the words to the song

2) You have to listen to one another

3) You’ve got to step up when it is your turn

4) It really sounds good when you sing together…