Being an entrepreneur, I have a mind set to create something better and to “maximize” the future. One of the things that I like to maximize is time. The problem with that is time is not scalable; it cannot be expanded with increased use. What do we do then? Since you and I can’t change the fact that we all have 24 hours to utilize in a day, we need to approach it differently.

From the perspective of the majority, we all go to work and put out a certain number of hours. If you want more money, then you work more hours, right? This is because you are paid for being at work, either by the amount of time worked or by the project or production. For example, when we are building a custom software project, we receive payment for the hours we work on the project or, if we quote a fixed price, for the completion of the project itself.

When you work this way, you must ramp up each project and exert the time and energy into understanding each client situation, becoming familiar with the client’s environment, solving the problems, writing the code , testing the code, getting it stable, and then you do it all again. In order to grow and expand your profits, you need to acquire more time, more resources, or both.

We have the opportunity to build one software project and sell it over and over again. You build it once, but you can sell, lease, or give the software to a couple or even a few billion people at minimal to no additional cost to the company. This would be the same as a contractor building an apartment complex with 5 units but leasing the same space to thousands of users.

We are building software tools such as Sluice, which we are able to lease, thus multiplying the revenue as more people use them. This only works if you create real value for people by solving a big pain that is so troubling that they will spend money to get rid of that pain.

To be scalable outside of software may take some creativity, but even with fixed assets it is possible. For example, think of turning a condo unit into a time share unit. You can sell the unit to one person for lower revenue or to 52 people buying a week for more revenue.

What are you doing to make your time scalable?

Many of us out there hold a strong aversion and distaste for meetings. You have heard it before, or possibly even said it yourself: “We do nothing but have meetings around here, so how am I to get any work done?” Why do we have such negative feelings in regards to getting a group of people together to discuss issues and create solutions to move forward?

I believe strongly in the power of the group and think it is vital to bring people together to create the best ideas. If you have read this blog for any amount of time, you have seen me discuss my belief in collective intelligence, an ideal I trust in so much that I even started a mutual fund managed around the philosophy.

When you imagine a good idea occurring, what do you envision? Do you see Einstein with his crazy hair looking up into the sky with a light bulb going off? Do you visualize the lonely scientist looking into a microscope, and then Eureka . . . It happens?

I read about a study in Steve Johnson’s book “Where Good Ideas Come From / The Natural History of Innovation” and was not surprised to find it shows that good ideas happen not in these moments of individual discovery but when a group of people are sitting around a table sharing ideas. I said to myself, “Holy moly Batman! Now I have real evidence to support my gut!”

Psychologist Kevin Dunbar actually set up cameras to watch a research group of scientists work in the early 1990s. His team transcribed all the interactions and tracked the flow of information. Dunbar discovered the physical location where the most important breakthroughs occurred — the MEETING ROOM!

They found the group interactions helped reconceptualize the problem. In his book, Johnson explains, “questions from colleagues forced researchers to think about their experiments on a different scale or level.” Group interactions allowed the more surprising finds to be questioned rather than dismissed, and this led to better ideas and breakthroughs.

So there we have it! Those all day quarterly meetings we have in order to focus, strategize, and plan along with our two day off-site annual meeting have purpose! This can also be said for any other meeting where you need important decisions made or　great ideas from your team. If for some reason the team has doubts, get the book! It is a great piece of evidence.

The Secret by Rhonda Byrne (also a movie) is a good example of recent intrigue into the laws of attraction…and it all begins with changing the way you think.

The Prosperity Paradigm, by Steve D’Annunzio. This book uses actions that “align with universal laws that naturally attract success as surely as gravity attracts objects to one another.” It helps one to learn how to open up to the mindset of abundance – well worth the read.

Maybe this will help open your mind to see that abundance is something we can all have.

In last week’s blog, I introduced the three core behaviors for business greatness as researched by Jim Collins in his new book “Great by Choice.” These behaviors include fanatical discipline, empirical creativity, and productive paranoia. Let’s take a deeper look at each of these, so we can have a better understanding of how to apply them in our own businesses.

In the core behavior of fanatical discipline, Collins discusses how these companies had a relentless approach in implementing their processes and strategy. Collins describes “relentless” as “consistency of action, consistency of values, consistency with long term goals, consistency with performance standards, consistency of method, and consistency over time.” He then adds, “For a 10Xer the only legitimate form of discipline is self-discipline, having the inner will to do whatever it takes to create a great outcome, no matter how difficult.” These 10Xer companies operated on a completely different level of discipline than the average or even the comparison companies. They were fanatics about it!

In regards to the core behavior of empirical creativity, Collins shows that 10Xers would try things in the marketplace, get feedback, make changes, and get more feedback. They relied on this practice to make bold moves with less risk. He says, “By empirical, we mean relying upon direct observations, conducting practical experiments, and / or engaging directly with evidence rather than relying upon opinion, whim, conventional wisdom, or untested ideas.” I really relate to Collins analogy of firing bullets instead of cannonballs. Fire the bullets and make adjustments to be sure you zero in on the target. When you have a lock on the target, then you fire your cannonball.

When observing the core behavior of productive paranoia, the 10Xers displayed a sense of constant worry in regards to what could cause their demise in good times as well as bad. They worried, like Gates, that the guy in the garage would come out with something that would sink them. Like me, you may remember Andy Grove of Intel, a 10X company, coming out of the cover of Fortune with the title Only the Paranoid Survive.” Collins says, “They (10Xers) believe that conditions will – absolutely, with 100 percent certainty – turn against them without warning, at some unpredictable point in time, at some highly inconvenient moment. And they’d better be prepared.”

I have discussed many times in these writings how Efficience is working toward its BHAG by creating many products in the marketplace and observing the evidence of what works. Those are our bullets, and when the empirical evidence comes in, we will fire a cannonball. I expected this to be a core behavior, but the other two behaviors of discipline and paranoia found in the 10Xers surprised me. We will be working hard to step up to our discipline and paranoia going forward. How will you use these behaviors to be great?

I kept hearing and seeing the slogan “The Honey Badger Don’t Care” in email jokes, on television, and from various people. You may have seen it during the college National Championship Game between Alabama and LSU. You may have seen the signs referring to LSU player #7 Tyrann Mathieu as the Honey Badger.

This all started because of a video called “The Crazy Nastyass Honey Badger” by Randall (strong language; use viewer discretion). Given its popularity, you have likely seen it by now. If not, this video is really funny, but more importantly, it is a very intriguing story from an entrepreneurial perspective.

First of all, the video simply shows footage of a Honey Badger with voice over commentary by Randall that has gone viral (almost 34 million views). This has landed Randal a spot in the cartoon movie as well as a stuffed animal being sold with his voice. He also has a Honey Badger game app and has landed a book deal. The Honey Badger may not care, but Randall did. He cared enough to go out and take advantage of the opportunity he created for himself, turning something fun into what appears to be big money.

As I think about the slogan “the Honey Badger don’t care,” I see a mindset that an entrepreneur sustains when he or she is getting started. The entrepreneur don’t care . . . that he is unfunded, lacks experience in the marketplace, doesn’t have a team in place, doesn’t have any customers, is told he can’t do it, is not smart to quit his job, doesn’t have another source of income, and he still sees an opportunity and goes out there and makes it happen.

Now, you may be thinking that this was just a stroke of luck, and that this guy’s lottery ticket got called up. No, I don’t see it that way just as I don’t see the success of most entrepreneurs as luck. The real story is that Randall’s dad was a camera man for Mutual of Omaha’s Wild Kingdom, and since the age of seven, Randall would narrate the films for the family when his dad would come home from these exotic trips. They would go to the zoo frequently, and he would tell stories of all the animals at the zoo. His big success came from living what he loved to do!

This is the case with most of us! We live in such a way that our passion and love for the things we do puts up in the path of opportunities that have not yet been seen, and then those that decide they really want it “honey badger” away working toward success.

What are you passionate enough about that that you don’t care what gets in your way and won’t let anything stop you?

Many people say they are happiest when they are creating.  Maybe it’s because we are made in the likeness of our creator and are doing what comes naturally.  Just like an artist or musician, entrepreneurs are creating and bringing things to life, out into the world and the marketplace to solve problems.

I’ve spent the last few days in Asheville, NC on an EO Forum retreat with my long time Knoxville Forum.  Asheville is known for its community of artistic people, and like artists and musicians, we like to be in places that stimulate us to create.  Many of us know that being in environments like the islands or the mountains stimulate us to create, but do we know why?

One of the reasons is negative ions.  These are invisible molecules that are generated in abundance around beaches, waterfalls, and mountain environments.  What they do is stimulate the brain with higher oxygen and blood flow, which in turn can provide that boost that we may be looking to generate.

Our Forum went on a zip line tour called Navitat high up in the mountains.  Over a 3 hour period we climbed, harnessed, zipped and repelled through the most picturesque mountain environment.  Why do we do this? One reason is to get us out and experiencing new things that allow us to connect and bond, which opens us up to sharing at a deeper level.  Another reason is that new experiences create new awareness.   New awareness can open the way for more synapse connections in the brain, once more stimulating new ideas and new ways of thinking. 

EO events and gatherings are about exposing people to places and thought processes that they have not experienced before.  What we like to call once in a lifetime experiences.  These past few days have been a creative stimulant for me.

I am constantly trying to open myself up to new things, experiences and environments that will encourage my own creativity.  What are you doing that will open you up to discovering that next brak through solution or idea? 

Dewitt Jones tells an exceptional story. He does it with a passion and purpose that he has put into his life as a National Geographic photographer. The title of his talk, Extraordinary Vision, was truly extraordinary. He shares the stories behind these fantastic photographs that make them real and meaningful in a way that sticks with you. I was fortunate enough to see him at both the EO Arizona University and the EO Canada Regional, and was captivated both times. Many people said they felt teary eyed listening to his presentation.

What really got to me, and he does get to you, is how he approaches moments with the possibility of what could be. He goes by a personal mantra, “There is more than one right answer!” No matter how great the photo, he is always open to the possibility that there is a better one. He would capture a moment in time that may have been just what he was looking for, but if he’d stopped there, he wouldn’t have seen the better one that came just moments later.

He spoke about a time where he’d gone to a dandelion field to take some photos, only to find that the dandelions had dried up and all that was left was a field of white puff balls waiting to fly away in the wind. Instead of walking away, he thought that maybe things didn’t end there, that dandelions didn’t make the only “right” photo. Take a look. Who would have thought a picture of a dried up dandelion in the sun could be so beautiful and serene? It wasn’t what he’d sought out, but his open mind and creativity offered something more, and something inspirational.

For me this begged the question, what am I not staying open to? What is the next right answer? Are you dealing with white puff balls instead of pretty, yellow dandelions in this economy? Are you open to the idea that there is another right answer?

Dewitt talked about having Vision, Passion, Purpose and Creativity in the way you approach where you are going. Honestly, it sounded more like something from a Jim Collins book like Good to Great than it did a photographer. He would say “When we breathe in, we take it all in, and when we breathe out, we give it all back!” He calls it the One Breath Meditation…what a good analogy for life.

He believes that when your vision is clear, it’s there, and it will show up. When you continue to believe in the next right answer, you find yourself traveling down the accelerating possibilities curve. He has a vision of beauty and special moments in all of life, and he has captured them over and over again to be witness in National Geographic for over 20 years.