When we go out into the world and try to connect with others and tell them about growing our business, we tend to do it in a way that it is all about us rather than about them. We say how great, wonderful, and life changing our product or service is going to be for them. The problem with this is that they don’t care about all the features your product or service offers. They want to know how it will specifically help them solve their pain points.
In a meeting earlier this week, my business associate Alex Lavidge boiled it down to three key issues. He asked whether it will:
1) SAVE ME TIME
2) SAVE ME MONEY
3) GROW A NEW REVENUE STREAM